It’s an excellent opportunity to offer technical training courses that teach people how to learn a much-needed skill, or accomplish an important task. It could also prove to be an important testing ground for your educational courses. If you are able to market your course on the site, against direct competition, you may be able to direct marketing to the general public, using a website, videos, or even an affiliate marketing program.
And while you're at it, why not help name the business itself? Believe it or not, you can make money by submitting business name ideas. There's a company called Squadhelp that bridges creative minds all over the world with business owners, to come up with the best name possible. PT Money hasn't tried the the product ourselves, but apparently there's a decent chunk of change to be made! Check out Squadhelp
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.